Providing permanent advancement for artists and arts groups through the reduction of administrative burdens and the unleashing of creativity, thereby elevating the artist’s voice for civic change.

SVCREATES, in partnership with Community Vision (CV) and with support from Rainin Foundation, is incubating a new bay area arts hub called ArtsWeb. This pilot will be launched in parallel in Santa Clara and Alameda Counties from 2020-2022, with plans to scale to additional Bay Area counties including San Francisco, San Mateo and Contra Costa in phase two.

ArtsWeb is a decentralized, flexible, relationship-based service hub that connects professional, community-based artists, arts groups, creative entrepreneurs, and free-range artists (Creatives) with business service providers (Providers) in their communities. ArtsWeb will also network creatives with each other providing a forum for sharing and mutual aid. The project a relies on three critical design elements: an informed local strategy to stay rooted in the unique needs of each community, the aggregation of new and existing data to more fully map the breadth of local arts economies, and an Arts Business Navigator (ABN) who will strengthen the ecosystem through relationship-building. After a two-year fully-funded startup period, ArtsWeb will begin generating earned revenue from Creatives and Providers, growing to 20% of all revenue in Year 5. The remainder will be subsidized by a consortium of funders who are invested in an equitable, resilient future for the arts.

As ArtsWeb continues to take root and grow, the ecosystem of participants will multiply (by providing services in a responsive way, driven by communities’ self-determination); the way participants engage will become more efficient (reducing administrative burdens), and the local economy will increase its ability to financially support more Creatives and Providers (permanent advancement for artists). Reliable, long-term financial sustainability will give artists the nourishment and spaciousness they need to amplify their messages and expedite social change (elevating the artist’s voice for civic change).

During the calendar year 2020, ArtsWeb engaged in a business development phase managed by our two Arts Business Navigators, Tanuja Bahal and Zakiya Harris, with guidance from a Steering Committee and two separate Regional Advisory Councils.

In fall 2020 SVCREATES, formed the ArtsWeb Online Network to create a space for local arts leaders to engage in open discussion about challenges and opportunities related to specific artistic disciplines and geographies in Santa Clara County.We feel we can all learn from each other and leverage our collective power in these uncertain times. More information from Tanuja at

Theory of Change

This innovative wealth-building strategy based on community cultural wealth in unmapped creative economies presents a catalytic opportunity for funders to stabilize artists and unleash creativity, the exact creativity needed now to help us transcend divisions and reconnect us with our humanity. Click here to read more about the theory of change.

Next Steps

In January 2021, we launched our initial pilot cohorts to prototype several versions of the ArtsWeb business model to match artists, arts groups, and other creatives with business services and providers to advance mission and goal and unleash creativity. Learnings from this pilot will be assessed in 2022. Throughout the 2021 calendar year we will be building our roster of business service providers to serve our arts ecosystem. Interested providers and others wanting ongoing updates on ArtsWeb can sign up for our e-newsletter here.

ArtsWeb Steering Committee:

Kerry Adams Hapner – Director of Cultural Affairs, City of San Jose Office of Cultural Affairs
Roberto Bedoya – Cultural Affairs Manager, City of Oakland
Connie Martinez – Chief Executive Officer, Silicon Valley Creates
Esperanza Pallana – Director of Strategic Initiatives, Community Vision
Omar Rodriguez – Owner, Kooltura Marketing
Ted Russell – Director of Arts Strategy & Ventures, Kenneth Rainin Foundation
Shelley Trott – Chief Program Officer, Kenneth Rainin Foundation
Tyese Wortham – Community Arts Stabilization Trust

ArtsWeb Regional Advisory Council – Santa Clara County

Mel Day – Artist
Leigh Henderson – Managing Director, Teatro Vision
Arlene Biala – Arts Program Manager, City of San José
Omar Rodriguez – Owner, Marketing Director, Kooltura Marketing
Erin Salazar – Founder, Executive Director, Local Color
Mattie Scariott – Director, Poppy Jasper International Film Festival
Anne To – Artist
Daniel Wood – Composer, hornist, founder of Quadre

ArtsWeb Regional Advisory Council – Alameda County

Ashara Ekundayo – Chief Curator, Art as First Responder
Tyese Wortham – Director of Community Engagement, Community Arts Stabilization Trust (CAST)
Gregory Jackson – Equal Justice Works Fellow, Sustainable Economies Law Center (SELC)
Naima McQueen – Executive Director, Alliance for Community Development (ACD)
Ndidi Okwelogu – Black Economic Network (BEN)
Carolyn Johnson – Executive Director, Black Culture Zone (BCZ)
Byron Johnson – Capacity Building Initiative Officer, East Bay Community Foundation (EBCF)