X Factor Grants support entrepreneurial and innovative ideas to advance the arts and creativity in Santa Clara County—ideas that are relevant and effectively presented to a panel of non-artists. Through training and coaching, SVCREATES spurs organizations and artists to develop and test new programs and messages that resonate with potential donors and audiences and amplify mission.


The entire program—Pitch Camp, Pitch Play-Offs, and X Factor Grants—is an investment and professional development opportunity. Our goal is two-fold: to help organizations strengthen messaging (pitch training) and to help organizations experiment with new programs (X Factor Grants).


The top four pitches will be awarded $10,000 grants to support the delivery and execution of the idea or concept. Click here to learn more about our 2017 X Factor Arts Award Winners. Nine finalists will now advance to the X Factor Arts Pitch-Offs on October 16 where the top four contenders will receive $10,000 to bring their ideas to life.



Open to:
  • Nonprofit arts/culture organizations
  • For profit cultural organizations
  • Individual Artists
  • One department of a university or college
  • Individuals and organizations must have their home base (primary business office or performance/exhibition venue or facility) located in Santa Clara County
  • All organizational budgets levels may apply but preference will be given to organizations with annual budgets under $2 million.
  • Funded projects must be completed by June 30, 2020.
NOTE: X Factor 2016 and 2017 winners are not eligible unless they have fully completed and reported on their previous X Factor project.

Eligible projects include:
  • Creative Experiences & Artistic Initiatives: We are open to a range of ideas and creative experiences that you pitch. These can include all forms of art/creativity such as performing arts, visual arts, film, literary, and music. They could be new ideas, an evolution of something you are already doing, or a new element of your core programming.
  • Audience Engagement: A hands‐on activity to engage new audiences in a deep and meaningful way.
  • Educational Programs: Something that provides significant insight into your art form for adult or youth participants/audiences.
NOTE: The experience or program must take place in Santa Clara County.

How to Apply

The application period for the 2018 X Factor Arts Grants has closed. Check back in August 2019 for updates on X Factor 2019!

If you have questions about the program, please contact: Alyssa Erickson, alyssae@svcreates.org, (408) 998-2787 x204.