Date: Wednesday, March 17
Time: 12:30pm – 2:00pm
Location: Online
Cost: $0-$10 per session
 
 

In Conversation: Social Media Best Practices


Join Content Magazine’s founder and Cultivator Daniel Garcia in conversation with local social media gurus who have a pulse on making an impact in the saturated social media scene. Meet and hear from Rah Riley, strategist and content curator, and Melanie Samay, Marketing Director of San Jose Museum of Art.

Together, they will discuss best practices and practical guidance for making social media work for your brand and your organization, including:
  • If you don’t have a social media person designated due to budget constraints what are some of the things you should be doing with limited time?
  • Are there advantages of having 20k followers over 1k really engaged followers?
  • How to keep your followers engaged while growing your following?

Panelists:

Rah Riley is a strategist, content curator, and project manager. After a decade in magazines and marketing, she now centers her work around climate action, elevating the voices of women and indigenous leaders in the movements for social equity and protection of the planet. She’s an advocate for remote work, experiential marketing, block parties, and street art. Connect with Rah on Instagram at @heyrahriley.

Melanie Samay has worked in marketing for over a decade, beginning her career as a coat check volunteer at the Contemporary Jewish Museum. Currently she is the Director of Marketing + Communications at the San José Museum of Art. Samay studied literature + philosophy at Fordham University in New York and received her Masters in literature from San Francisco State University. Previous to the pandemic, she spent her time reading, walking around the city, sitting in the park with friends, and hanging around dark spaces at night listening to loud music. She has a blog about books + book-nerdom called Goth Grammarist. Now she stays at home with her grumpy senior cat named Hermione.

Cost:

With the generous support of our funders, SVCreates is able to offer this webinar at a reduced rate.

Santa Clara County Artists and Arts Organizations: FREE

Registrants outside Santa Clara County: $10

Click here to register for this online workshop. Registrants will receive a Zoom link 2-days prior to the webinar.

Thank you to our program sponsors:
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