Date: Friday, March 16, 2018
Time: 9am–2pm
Location: School of Arts & Culture at Mexican Heritage Plaza 1700 Alum Rock Avenue San Jose, CA 95116
Cost: $0-$20
As local arts organizations seek to expand and deepen relationships with audiences, we look for ways that our work can be more vital to more in our community. Our work matters when it matters to people—when THEY deem it relevant. Our fifth annual conference on audience engagement will look at how to identify the people you seek to engage, and develop authentic ways to invite them into your work. Join us for a special opportunity to hear from Nina Simon as she reflects on her book “The Art of Relevance” and her more recent work on audience engagement and community participation in the arts.

Lunch and networking with your peers included.

We hope you can join us. Come for just a few hours if you can’t make the full day!

The registration fee is $20 per person and includes lunch; scholarships and registration fee waivers are available by emailing

NINA SIMON has been described as a “museum visionary” by Smithsonian Magazine for her audience-centered approach to design. She is the Executive Director of the Santa Cruz Museum of Art & History, and has consulted with hundreds of international museums, libraries, parks, historic sites, art and cultural centers on issues of relevance, community engagement, and participatory design. Nina is the author of the best-selling book The Participatory Museum and the popular Museum 2.0 blog. Her work has been shared in the Wall Street Journal, New York Times, NPR, and TEDx.

Have questions about this event? Please contact Alexandra Urbanowski at

Program sponsors:  
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