Date: Thursday, February 9, 2017
Time: 8:30am–2:30pm
Location: School of Arts & Culture
at Mexican Heritage Plaza

1700 Alum Rock Avenue, San Jose 95116
Cost: $15 per person (lunch included) Scholarships are available.

SVCREATES’ fourth annual conference centered on audience engagement strategies, “Engage(dot)Next 4.0: The Future is Now—Audience Engagement for Today & Tomorrow,” will feature Matt Lehrman of Audience Avenue exploring trends and trajectories, candid audience perspectives, and more. Breakout sessions will consider audience loyalty, audience retention, and innovative engagement strategies.

Keynote Presentations

Audience 2020: An Arts & Culture Futurecast

It is not in the stars to hold our destiny but in ourselves. – Shakespeare

In a powerful, immersive exercise, participants will examine the trajectories of technology, demographics, and more to reveal options and opportunities for the arts and culture organizations of the (near) future. This isn’t mere brainstorming; this session is committed to helping participants be mindful and purposeful today while heading toward the profound potential and imperatives of tomorrow.

Meet the Patrons™ – LIVE

What does an audience want from an organization? This session offers a thought-provoking and entirely unscripted conversation with real members of the community. This is not a discussion that will be watched anonymously from behind a one-way mirror. This is a live, unrehearsed, and candid conversation with a panel of actual local audience members. Don’t miss this precious opportunity to receive answers to the most sensitive and profound questions that organizations want to ask their audience.


Matt Lehrman

Matt Lehrman is an Audience & Customer Experience (ACX) expert whose practice, Audience Avenue LLC, focuses on the loyalty and customer engagement imperative of arts and cultural organizations, charitable organizations, municipalities, and companies in a variety of service and product sectors. Lehrman uniquely reveals options and opportunities from the audience/customer side of a company’s mission and business model by combining the insights and experience of a 30-year career that spans the nonprofit arts and cultural sector, as well as the real estate finance and commercial banking industry.

A graduate of Oberlin College, Lehrman began his career in Washington, DC, as a staff lobbyist on finance and banking for the Mortgage Bankers Association of America and, subsequently, the National Association of Realtors. Upon moving to Arizona in 1988, Lehrman was named a Corporate Banking Officer for Citibank and, later, Director of Sales and Marketing for Bank of Scottsdale. He gained a profound appreciation for the power of building coalitions among small businesses through his involvement with the Greater Paradise Valley Chamber of Commerce, which included a stint as its youngest-ever president.

In 1995, Lehrman was appointed Director of Marketing of the Scottsdale Cultural Council, the non-profit agency that manages the City of Scottsdale’s arts and cultural affairs, including the Scottsdale Center for the Performing Arts, Scottsdale Museum of Contemporary Art, and Scottsdale Public Art Program. In 2003, Lehrman founded Alliance for Audience, which became a nationally acclaimed audience development collaboration of Arizona’s arts and cultural sector that lived on the website He served as CEO until 2012.

Lehrman established Audience Avenue LLC in 2012 for the purpose of bridging the non-profit sector’s focus on “audience development” with the burgeoning imperative of “loyalty and customer engagement” as experienced by a wide range of corporate interests.

To join us, please register. Have questions about this event? Contact Audrey Struve.

The panelists from the Meet the Patrons™ session offered some insights based on their experiences that we took notes on.

As part of SVCREATES’ continuing support for our community’s capacity building, we will be inviting conference participants to submit grant proposals for funding new audience engagement strategies.

Thank you to our program sponsors:

Applied Materials Foundation City of San Jose California Arts Council
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