Content Magazine’s first LAB event, “Bourbon & Branding,” was hosted by Decca Design in their outdoor patio on July 23, 2015. It was a night of networking and engaging with some of the South Bay’s best culture creatives. The evening began with a guided bourbon and whiskey tasting by Douglas Smith from Whiskies of the World, with pairings by Parsley Sage Rosemary & Thyme (PSRT). Guests met and mingled with local art and marketing directors, culture creatives, and entrepreneurs and heard inspiring insights from Barry Lai, founder of Design Rehab. The evening continued with hands-on learning about the secrets to crafting a whiskey sour and the chance to use a customized iron branding. This unforgettable Content LAB was just the beginning of this new line of networking events.